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Recommended Reading

  • All About Asset Allocation
    By Rick Ferri, CFA

    "Asset allocation is the cornerstone of a prudent investment plan and is the single most important decision that an investor will make in regard to a portfolio."

    "Over a period of 32 years, a 0.4% increase in return on a $10,000 investment earns an extra $24,600."
  • All About Index Funds
    By Rick Ferri, CFA

    "Common sense, simplicity, and perseverance are ideals we strive for in life. Yet, when we tackle the subject of investing, the guiding principles are often overshadowed by ambiguity, complexity, and irrationality."
  • The Battle for the Soul of Capitalism
    By John Bogle

    "Our imperial chief executives, with all their fame, their jet planes, their perquisites, their pension plans, their club dues, their Park Avenue apartments, appear to have forgotten that they are employees of the corporation's owners."
  • The Bogleheads' Guide to Investing
    By Michael LeBoeuf, Mel Lindauer and Taylor Larimore

    "The most important key to successful investing can be summed up in just two words – asset allocation."

    "An asset allocation plan is based on your personal circumstances, goals, time-horizon, and need and willingness to take risk."
  • The Coffeehouse Investor
    By Bill Schultheis

    "The three fundamental principles of investing: Asset allocation; approximating the stock market average; saving--and these three principles are in our control."

    "42% of the millionaires of this country make less than one transaction per year in their investment portfolios."
  • The Four Pillars of Investing
    By William Bernstein

    "Stock picking and market timing are expensive, risky, and ultimately futile exercises."
  • The Intelligent Investor: The Definitive Book on Value Investing
    By Benjamin Gram & Jason Zweig

    "If you started investing $100/month in September 1929, your money would have grown to $15,571 by August 1939. That's the power of disciplined buying--even in the worst bear market of all time."
  • Morningstar Guide to Mutual Funds
    By Christine Benz

    "Market timing doesn't work. Whether you are in a bear or bull market, stick to your long-term plan and rebalance accordingly."
  • The Only Guide to Alternative Investments
    By Larry Swedroe & Jared Kizer

    "Modern portfolio theory tells us that sometimes we can add risky assets to a portfolio and actually reduce the risk of the overall portfolio."
  • The Only Guide to a Winning Bond Strategy
    By Larry Swedroe

    "The broker-dealer community knows that individual investors lack sufficient knowledge about the bond market which makes exploiting them as easy as 'taking candy from a baby."
  • The Random Walk Guide to Investing
    By Berton Malkiel

    "Many studies have concluded that the major determinant (90%) of the overall rate of return earned by investors is not the particular bond or stock funds they buy, but rather the way they allocate their investment funds among the various asset classes."

    "No one can time the market. As the legendary investor Bernard Barudch once put it: 'Only liars manage always to be out during bad times and in during good times."
  • Where Are the Customers' Yachts?
    Fred Schwed, Peter Arno & Jason Zweig

    "An out-of-town visitor was being shown the wonders of the New York financial district. When the party arrived at the Battery, one of his guides indicated some handsome ships riding at anchor. He said, 'Look, those are the banker's and brokers' yachts. Where are the customers' yachts?' asked the naive visitor."
  • You've Lost It, Now What?
    By Jonathan Clements

    "You get just one shot at retirement, so it is critical that you settle on the right portfolio-withdrawal rate."

    "Markets bounce back. Individual companies often die."

    "If you are hanging onto an idiotic portfolio, held back by your reluctance to sell at a loss, you are making a huge mistake."

The Great Investor Conundrum

By definition; Net Return, for all investors, is determined by their asset allocation less the cost of account fees, commissions and management. By definition; Income, for all brokers, asset managers and cooperate based planners, is the summation of account fees, plus commissions and management charges.

The Simple Solution

Pay an independent, objective, conflict-free financial advisor on an hourly basis to optimize your asset allocation, eliminate account fees and commissions, and minimize management costs.

– Robert W. Stanley CFP®


Berkshire; Annual Letter - 2015

ůMost advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors – large and small – should instead read Jack Bogle's The Little Book of Common Sense Investing.

-Warren Buffet


Costs Always Matter... a lot!

With investments, you don't get what you pay for. Rather, what you pay comes directly out of what you get.

So pay less!

- Anonymous


a Final Thought for all Investors...

It ain't what  you don't  know that gets you into  troubleIt's what  you know for sure that just ain't so.

- Mark Twain

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tel: 847-816-0170 | BobStanley@rwsinvestmentplanning.com